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Television Commercial Production

TVC production for brands that need to be remembered and chosen.

Amaa Media develops and produces commercial films from creative direction to pre-production, filming, post-production and campaign-ready delivery for television, digital, retail and sales channels.

Request a TVC proposalView TVC work

17+

years producing commercial and corporate films.

585+

completed video projects for brands and organizations.

Full-cycle

creative, producer, crew, edit, color, sound and delivery.

Multi-use

TVC master, cutdowns, vertical edits and subtitles.

Panasonic
TOTO
Vietcombank
Viettel
FPT
Vinhomes
Amaa Media TVC production camera

Commercial Clarity

A TVC is not only a beautiful film. It is a belief system compressed into seconds.

We shape the advertising message before we shape the shot list. The goal is simple: help viewers understand the value, feel the difference and remember the brand when the buying moment appears.

  • Define the one message the audience must remember.
  • Translate business value into cinematic story, scene and sound.
  • Deliver master films and platform-specific versions for campaign use.

What We Produce

Commercial assets built for launch, reach and repeated use.

One production can create a campaign toolkit: a hero commercial, shorter cutdowns, social videos, retail loops and sales-ready clips.

TVC master film

Hero TVC

A flagship commercial for launch campaigns, television, YouTube, paid media and major brand moments.

Brand film concept

Brand campaign film

A story-led film that builds brand memory, emotion and preference beyond a single feature.

Digital cutdowns

Digital cutdowns

Short versions for reels, pre-roll, paid social, website banners, email and landing pages.

Commercial research

Competitive message research

Review category conventions, competitor signals and audience expectations before creative development.

Storyboard and animatic

Script, storyboard and animatic

Make the idea visible before production so teams can align on story, rhythm and shot logic.

Post production

Post-production package

Editing, color, sound, voice, music, motion graphics, subtitles and campaign exports.

Production House Capability

From creative route to a controlled shoot day.

We organize the production as a business-critical project: clear roles, creative approvals, technical planning, location readiness, cast preparation and post-production milestones.

Creative

Concept, script, board, mood and visual direction.

Production

Producer, director, DOP, lighting, sound and crew.

Talent

Casting, wardrobe, makeup and release coordination.

Post

Edit, grade, mix, motion, VFX and final QC.

Amaa Media commercial production camera

Message Architecture

Different commercial goals need different persuasion structures.

We choose the creative route based on what the campaign needs viewers to believe, remember or do.

01

Information

Clarify product value, features, offer and usage when the category needs education.

02

Emotion

Use scene, music, voice and human moments to make the brand feel memorable.

03

Authority

Build belief through expert presence, facilities, process, data and credible proof.

04

Direct response

Drive action with a clear offer, reason to act and campaign-specific call to action.

How We Work

A controlled TVC workflow from brief to broadcast-ready delivery.

Every stage gives marketing and leadership teams a concrete checkpoint before moving into the next production cost.

01

Brief audit

Clarify campaign objective, audience, channels, deadline and decision criteria.

02

Creative route

Develop concept, story angle, mood, message and production scope.

03

Script and board

Create script, storyboard, shot logic and production plan for approval.

04

Pre-production

Lock location, crew, talent, wardrobe, schedule, equipment and risk controls.

05

Production

Film with producer-led quality control, direction, lighting, sound and data safety.

06

Post-production

Edit, grade, mix, animate, subtitle and review against the campaign objective.

07

Versioning

Export TVC master, digital cutdowns, vertical versions, captions and thumbnails.

08

Delivery

Provide campaign-ready files, review notes and clear handover for media teams.

Selected Productions

Proof is in the work.

Representative commercial, product and campaign films. Click a cover to play the video in place.

Brand launch film cover

Brand launch film

Cinematic product and brand story for commercial recall.

Showroom TVC cover

Showroom TVC

Polished brand environment and product experience.

Destination campaign film cover

Destination campaign film

Visual storytelling for place, experience and emotion.

Product story cover

Product story

Feature, experience and reason-to-buy made clear.

Campaign cutdown cover

Campaign cutdown

Short, focused edit for paid and digital channels.

Animated commercial cover

Animated commercial

Motion-led message for abstract, technical or service ideas.

Amaa Media production crane and camera setup

Why Amaa Media

Professional production without losing the business objective.

Many films look good but fail to move the audience. Our production standard keeps creative craft connected to brand memory, message clarity and campaign use.

Clear decision points

Brief, concept, script, board, edit and delivery are reviewed in sequence.

Campaign-first versioning

The film is planned for actual channels, not only for one master upload.

Producer-led execution

Scope, schedule, crew and quality control stay visible to the client team.

Engagement Models

Choose the production scope around the campaign problem.

These models help begin the conversation. The final proposal depends on concept complexity, locations, cast, shoot days, post-production and delivery formats.

Lean TVC

For simple product, service or corporate offers that need a polished commercial quickly.

  • One creative route
  • Compact shoot plan
  • Master film and cutdowns
Best for campaign launches

Campaign TVC

For product launches, brand campaigns and high-stakes awareness moments.

  • Creative concept development
  • Storyboard, casting and production plan
  • Hero film, cutdowns and platform versions

Content System

For brands that want one production to feed multiple campaign and sales channels.

  • Production batch planning
  • Multiple scenes and message angles
  • Asset library for marketing teams
The Brief Room

Send us the campaign problem. We will shape the TVC production.

You do not need a perfect brief. Tell us the audience, product, deadline, channels and the belief you need to create.

+84 88 68 565 99

info@amaamedia.com

90 Hang Ma str, Hoan Kiem Dist, Ha Noi

Get a TVC production proposal

Your commercial film should sell the idea before it sells the product.